Sports has always united people across cultures, but in recent years, it has become one of the fastest-growing segments of global tourism. Fans no longer just watch from their screens — they travel thousands of miles to attend live events, tournaments, and even training camps. This trend, known as sports tourism, is reshaping the way destinations market themselves.

Major events like the Olympics, FIFA World Cup, and the NBA Global Games attract millions of international visitors, creating economic opportunities for host nations. Hotels, restaurants, airlines, and local businesses thrive during these events, proving that sports is more than entertainment — it’s an economic powerhouse.